It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check ups and routine maintenance.  In other words, your business and your branding (including your brand identity) need to be continuously reviewed and updated to accurately represent your ever-evolving company.  What better time than now to get a whole new look…and it can be fully ready to launch by January 2012 without breaking the bank.

Think about it: there aren’t a lot of companies that stay the same over time – and those that don’t evolve get left in the dust.  Take, for instance, Blockbuster.  Once a popular slew of video rental pavilions, they were complacent in only offering in-store video rental.  Then Netflix came up with a better business plan – streaming movies and movies by mail.  Blockbuster was slow to adapt, reevaluate and chase the opportunity to evolve – and low and behold their present predicament.  (Now, is WalMart going to top Netflix by offering their streaming movie rentals without a subscription and lower rental fees? Hmm…something to keep an eye on.)

Don’t Be Like Blockbuster
Creating a company identity is one thing, but regular maintenance keeps your brand strong and successful.  Why?  Because it tells your consumers that you’re keeping up with the times and the needs of your target market.

Where to start…

If you don’t already do so, you should get in the habit of scheduling regular reevaluations to improve your business and your brand.  This includes action items such as:

• Ensuring quality control.
• Streamlining existing processes and deciding if new processes are needed.
• Assessing whether your product positioning is still adequate and accurate.
• Monitoring your online presence.  What are people saying about your company on the Internet?  How is your company responding, if at all?
  • Here’s a tip: There are a ton of online tools to help you accomplish this, such as Twitter Search and Google Alerts.
• Considering whether your target market has changed and/or determining if any new potential markets have recently evolved.

If you haven’t evaluated these important business and brand elements lately, now’s the time to get on it!  You want your company to nourish you and help you develop what you really want in your life – so you need to keep it running and operating at full throttle!

Brand Evaluation: It’s Just Easier with Help from a Professional

How do you know if your brand identity is aligned with your current brand positioning?  Well, that’s what I do.  I love to really delve deeply into your company’s mantra to figure out what you’re doing now and what your goals are for the future of your company.  I work to uncover all the details of where you were, where you are and where you want to be with your business and your brand.

Next, I take a look at your present branding and marketing collateral pieces with an objective eye and assess the effectiveness of your branding.  Then, you’ll receive my branding assessment report card and ideas on how to improve your brand.  If you like what I have to say, then you have the option of hiring the Spot On Branding Team to help you synch these ideas with your brand!  I call it my Brand Alignment package.

Spring into action with fresh ideas and a fresh look at your brand!  There’s no time like the present to get in the habit of continuously reevaluating your business and your brand.