5 Hot Tips for Better Brand Recognition
You’re working on building your brand, as you know you should—but no matter what you do, you’re left feeling like your target audience isn’t connecting with your brand as well or as frequently as you’d like. Sound familiar? Hey, it’s a common feeling: that nagging in...
Spring Colors 2013: Soothing Neutrals & Energizing Brights
Fashion designers, artists, and other highly visual types are inspired by what they see in the world around them. So if they’re seeing a new color fashion trend in bloom this spring, get ready for more logos and graphics with these “in” seasonal colors. That’s right,...
Co-Branding—Your Brand Booster
What happens when two powerful brands pair up to produce a new product? You get K.C. Masterpiece Lay’s Potato Chips, Eddie Bauer Edition Ford Explorers, Pillsbury Brownies with Hershey's Chocolate, and Crest with Scope—to name a few. Well-established brands benefit...
Another Great Brand Slogans Quiz
Do you have a great tagline or slogan for your business? Never underestimate the power of an excellent slogan! The following taglines have been around for years, and many have truly stood the test of time. When you find that perfect slogan that’s both unique and...
Value > Price
Every once and awhile, I get a request that looks something like this, “I need a brochure. Please tell me how much that would cost me.” Ok, a brochure. Not a problem; I can definitely do that. So I start thinking: well, there are one-page brochures and ten-page...
The New Networking Hotspot: Airplanes
While speaking with a few of my business friends the other day, I was quite shocked to hear that most of them had never given much thought to the idea of networking while flying. So many missed opportunities! Sure, there’s always the fear of accidentally engaging The...