Protect Your Brand’s Value: Trademark
If you want to really own your brand, protect your brand from brand genericide, and secure your business through the value of the intellectual property rights to your brand, then it’s time to look into establishing your brand trademark. Trademark 101 A trademark is a...
Brand Genericide: When Brand Names Become Commonplace
When you’re asked for a Kleenex or a Q-Tip, you’re going to hand out a tissue or a cotton swab. But did you know that the word Kleenex is still a legally recognized trademark of Kimberly-Clark? Same with Q-Tip, a word still legally trademarked by Unilever. Ok, maybe...
Don’t Mess With Texas, The Brand
Texas is a BIG state with a BIG personality. If you’ve ever been to Texas, or if you’ve ever known a Texan, you know that Texans love Texas. From the (perhaps stereotypical and stylized) images of big cowboy hats and huge juicy steaks, there’s still truth in the...
Be Liked! Facebook Best Business Practices
By now you know you need to be getting the most out of your online presence and social media outlets, and the easiest way to do so is to tackle one social media outlet at a time. So this week on The Branding Spot, we’re talking about how you can effectively use...
Rock Your Next Tradeshow 2: Streamline!
Thanks to YOU, our Rock Your Next Tradeshow post received lots of positive attention and feedback around the web. Thank you! As we’re gearing up for our next tradeshow at Spot-On Branding, we found a ton of great ways to streamline the tradeshow process. Like you, we...
Build Your Brand – Begin Blogging!
Want a surefire way to brand your business as THE top resource in your field? Want a quick and effective way to constantly connect with potential clients and customers? Here’s the answer: start a blog, and use it to showcase your business. From Fortune 500 companies...