Branding Lessons from Olympians
Guest Post – Michelle Salater, Sūmèr, LLC With the 2012 Summer Olympics underway, I decided it’s a good time to see what we could learn about branding from the world’s best athletes. Here’s a look at what the fastest, strongest, and most coordinated people on earth...
5 Tips for Social Media Success
From Facebook to Twitter, Pinterest to Instagram, and now Google+, social media can be pretty overwhelming at times. Trust me, I know. While I may know branding inside and out, I’m somewhat a social media novice. So I understand how intimidating it can be for business...
STOP Branding Yourself Like a Chameleon
Chameleons are cute, aren’t they?
We’re fascinated by these cool creatures because of their unique ability to blend in with their surroundings. We admire their clever disguises because we know that chameleons thrive by changing their skin. This adaptation allows the chameleon to hide from predators and more easily sneak up and snag a tasty dinner. The best chameleons will live long enough to have their own chameleon families, who will grow up to be master spies just like their parents.
It’s survival of the fittest – and we, as humans, admire those traits and abilities.
The Human Chameleon
When we’re growing up, we learn similar tricks so we can better acclimate to our social environment. In grade school and high school, kids strive to be just like their peers. Kids want to have the same clothes; they want to follow the same trends. Keeping your head down, not making any waves, and definitely not standing out from the crowd—that’s the way many of us learn is the best way to be successful.
Rock Your Next Tradeshow
So you’re prepping for your next tradeshow. I know how you feel, seeing as I’m getting ready for an upcoming tradeshow myself. I know what you want out of your tradeshow, too. You want to stand out in a sea of booths (possibly manned by your direct competition), to...
Solidify Your Brand Message and Be The Expert
Content drives the Internet, and providing it should be a mainstay of your business. People seek information, support, and help for their problems. When you arrive on your white horse with the solutions they’re looking for, they will buy. They will trust you. That...
A Quick History of Branding
Mooving Markers Yes, as you may suspect, today’s understanding of the word “branding” most famously derives from the practice of cattle branding. Using a hot iron, the cow’s owner could effectively brand their particular emblem into the cow’s hide, permanently...