Professional Speaking: Preparing Your Brand
It’s scary to get in front of a crowd of people! Trust me, I know! In the ten minutes before I take the stage, I get all jittery inside. Then I’ll even start to worry I might do something really awkward, like walk out there and forget my own name, or completely...
Rather Be Pushed From An Airplane Than Speak?
Guest blog post by Rochelle Togo-Figa, the Breakthrough Strategist One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No...
Best Branding Practices: Company Name vs. Personal Name
I recently received an interesting question from a business associate. She’s in the process of launching a new website which will provide resources for new business owners. She’s also just getting into public speaking at events and seminars. Her Question… Is it...
Brand Improvements & Make-Overs: A Continuous Process
Branding Challenge Series While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?” Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question. After all, it’s important...
You Are Your Brand – Professional Conduct
You are an extension of your brand, your company, your value proposition and your reputation. I’ve written on this topic before: You ARE Your Brand — whether it comes to making healthy decisions to influence your overall well-being, or even improving your outward...
Airline Branding: Actions and Advertising
I’ve been traveling a lot lately, often by airplane. It’s just one feature that exemplifies my recent efforts to improve my work-life balance. As my colleague and friend, six-figure marketing advisor Ally Piper says, it’s the “Make More, Live More, Work Less”...