Mascots: Making a Comeback
Lately I’ve noticed that many long-absent company mascots seem to be returning to the marketing scene. Could it be because the oldest mascots often produce a warm, nostalgic effect on customers and potential customers? Could it be because today’s computer graphic...
Why We Shouldn’t Be Afraid of Success: My Breakthrough
Branding Challenge Series Apparently the universe has been trying to tell me something lately and once I started listening, I actually hit on a major breakthrough regarding my struggle with the success I had been searching for. It first happened when I was filling...
Brand Like a Pirate!
Ahoy me Hearties!
Since the new Pirates of the Caribbean movie just came out this past weekend, I have to admit, the branding professional in me couldn’t resist analyzing how pirate flags and tactics (in literature, lore and life) actually equate to excellent branding and marketing skills that companies should employ today. And let me tell ye, pirates had branding down!
Pirate Flags: Terrifying (and Memorable!) Calling Cards
Raise the Jolly Roger! As you can see, distinct pirate flags were used as unique calling cards for each pirate captain – sort of like super-scary business cards. The psychological intimidation employed here is really quite brilliant.
BIG Brand Extension Flops – Lessons Learned!
This week comes with the news that Cisco recently dropped its fairly popular Flip Video camera, only two years after purchasing the rights to the product from Pure Digital for $590 million. The word is that Cisco’s branching into consumer products was both ill timed...
Great Brand Slogans (from the past 100 years!)
How important is a great slogan or a memorable tagline? Very! Creating a great company or product slogan that sticks in your consumers’ minds is essential to ensuring real staying power and lasting company and product success. Your taxes are done (hopefully!) and...
Finding My Path
Branding Challenge Series It has been a while since I have shared my new, great happenings and challenges. Everyone wants to find their path in this life. Sometimes your path is apparent immediately. Sometimes you happen upon it, usually after struggle or...