What You Need to Know About Vector vs. Raster Logo Graphics
You always want your logo to look stellar, both in print and online. After all, your logo is an instantly recognizable snapshot of your brand and your business! Vector and raster are two terms you’ve probably heard before, and if you’re not a graphic designer, you...
Your Opinion Doesn’t Matter
Business owners, it is time to WAKE UP – that’s right – when it comes to your branding, your opinion doesn’t matter. Okay, I know it’s a hard concept to wrap your brain around; I mean, it’s your company, your ideas and your vision, right? Well yes, but that’s where...
Be Everywhere
Gone are the days when you could get away with marketing your business in just a couple mediums. Nowadays, you need to market everywhere: your brand (and even your reputation as a successful business owner) depends on it. Your business should stay fresh in the minds...
Find Your Backward “J”
While on a mini road trip with my husband last weekend, an unintentionally funny sign caught our eye and gave us a chuckle. It was a simple sign, stenciled on a piece of plywood, with a simple message: “Buy Lunk Cars.” Well, obviously the sign should’ve read “Buy...
Hiring a Ghostwriter For Your Blog
Ah, blogging. You read blogs, you comment on posts, and you’ve probably even said to yourself, “I really should be blogging!” Then why aren’t you blogging? As a busy professional, you probably feel that you don’t have time, or you don’t know what to say, or maybe...
Working from Home: Are You Ready to Make the Leap?
It’s the beginning of a new year, and that means it’s the time when many business professionals rethink their careers. Maybe the grass is looking greener from the other side of the fence, so you’re thinking it might be time to start working from home. Or maybe the...