Typos and Grammatical Errors: Bad for Brands, Bad for Business!
I recently ran into a forum post by my networking associate, branding expert Vincent Wright, which really attracted my attention. Wright sought out advice from a highly regarded branding professional and was understandably struck by a “very palpable typo” on his...
Find Your Focus Fix
“With the repositioning of my firm these past three years, I've opened up a whole new world of opportunity and I have all sorts of directions I can take,” says marketing and design specialist, Luke Mysse. “But I've been lacking that focus I once enjoyed.” Lack of...
Branding: What’s The Point?
Branding is always a hot topic in the business world – but why is branding so important? Branding (n.): the promoting of a product or service by identifying it with a particular brand. –Merriam-Webster Your Brand Tells Your Story The state flag of South Carolina is...
Value Your Business: Value Your Brand
I recently ran across a job description that went something like this: “[Company Name] seeking full-time Sales Assistant. Responsibilities include: inside sales customer service, creating spreadsheets in Microsoft Excel, updating company brochures using Microsoft...
Hiring an Experienced Copywriter to Create Your Brand Message
Stellar brand messaging, whether represented on the web or in print, is vital to the success of your business. Many larger businesses hire their own internal copywriters, but hiring a copywriter is a great option when you’re looking to improve your website, create a...
Join a Tribe!
Branding Challenge Series Years ago, when I began my career as a freelance designer, I was of the mentality that I was on my own in the world. Like many freelancers out there, I enjoyed my life and my work, but quickly came to realize that becoming a solopreneur...