Understand Your Market, Build Your Business
So you have a new and exciting idea for a product or service – great! Like all entrepreneurs, your objective is to get people to buy from you. Now think: why is there a need for my product or service in my industry? What is the future of my industry? Who will buy...
Naming Your Business: Get to the Point, Get More Customers
A great portion of your company’s success is in the name. It is no wonder naming your business can be challenging. Here are some tips to get you started.
Five Tips from Five Guys: Masters of Their Brand
Five Guys Burgers and Fries goes the extra mile to stay true to their roots and deliver a memorable brand experience. How? They operate under the principle that simple is effective. If you don’t have a Five Guys Burgers and Fries in your area, you can probably guess...
Mistake #1A: Naming your Company should not be Step #1
Branding Challenge Series In Mistake #1, I revealed to you that I named my company while doing my taxes. Not only was that a poor decision, but naming the business should not even have been the first task in branding. I, like many, picked a name and registered it...
Top 5 Ways to Brand Distinction
Branding is one of the most important parts of any business. When growing your own business, every error you make means money out of your pocket, so why learn the hard – and expensive – way? Why not learn ahead of time which pitfalls to avoid? As a corporate brander...
Mistake #1: Naming your company while doing your taxes.
Branding Challenge Series Hi, I am Nora D. Richardson and yes, I did this. How else do you think I came up with the super snazzy name of NDRichardson Graphics? It was 15 years ago, and I was doing freelance jobs to supplement my full-time graphics job at a screen...