Hiring the Right Fit is Cost Effective
Sometimes the right choices can be clouded by the illusion of saving money. When working on something as important as your brand, you should hire a professional that is the right fit rather than the least expensive. What is the difference? A branding professional’s...
What is a Brand and Why All the Hub-Bub?
A form of the word "Brand" is everywhere, but do you know what it really means and why it is important to your company? Let's start by defining some industry terminology so everyone starts on common ground. LOGO: A logo is not a brand. A logo is only one element that...