Successful Networking: Never Forget a Name
The Oops Has this ever happened to you at a networking event...? You introduce yourself and the other person shakes your hand and states their name. You shake your head, acknowledging their existence and then...Oops! What was that person’s name again? Hey, it happens...
Nifty Neurons: Connections Count when Branding
Do you think you have a sharp memory? Do you think you can recall details better than the average person? You may be surprised to learn that most people think they have an impeccable memory. Sorry to break it to ya: that’s just not true. You don’t have to take my word...
What You Don’t Know About You, Your Brain and Your Branding
Do you really know how a zipper works? It’s like magic: pull up and our clothes are closed. Pull down and our clothes are open. But how do all those teeth link together and stay together even when you try to pull them apart? If you’re older than age 8, by now you...
Human Nature: 6 Psychological Strategies for Your Brand
If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand. Integrate an understanding of human nature into your marketing...
Smelltastic Scent Marketing
It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an...
Your Brand: Who Cares? Make It Meaningful!
How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when they keep coming back again and again? Sure, these...