You know you are good at what you do. You know your product or service is better than your competition. So WHY is that you just can’t seem to make it big?

According to Plunkett Research, companies spent over $61 billion in just local advertising in 2009. Nationally, they spent an additional $56 billion. If you’re not clear on your branding, much of that money is wasted because people who see your ads won’t remember you.

If your branding doesn’t show your Unique Selling Proposition (USP), differentiate you from the competition, and tell a compelling story, you’re wasting time and money. And not making as much as you should be.

You’ll learn how to create branding that works from the start—or redo your current branding and tell your story in a way that makes prospects buy—with the webinar, Avoid the 5 Common Branding Mistakes Most Businesses Make—and Thrive!on Wednesday, December 1, 2010, at 1 p.m. Eastern / 10 a.m. Pacific.

Michelle Salater of Sumer, LLC, an expert brand story writer, and I pair up on this webinar to show you exactly how to tell your story with consistent marketing collateral that gets the results you’ve been looking for, as well as walk you through the steps to easily create a brand identity that showcases your USP and your expertise.

(Ready to join us? Click here.)

This webinar is for everyone who does business online—solopreneurs, business owners, and pros in any industry. You need to reach prospects and clients and know how to track your efforts, and you’ll finally discover how to do it all.

This one-hour webinar will help you:

  • Finally become clear on what branding is and isn’t, and how branding can increase revenue and make the money you want.
  • Recognize and avoid the top 5 branding mistakes most companies make.
  • Identify and promote what makes your company different and stand out from your competitors.
  • Determine whether you need to be online, offline, or both.
  • Easily track your branding and marketing so you know what works.

Here’s that link again to reserve your spot in this complimentary webinar.

You’ll be able to ask questions via webinar chat, and we look forward to helping you create the brand identity your business needs to succeed.

Please feel free to invite friends, family, and colleagues to this call, but be sure to reserve your spot first .

Share this post: Facebook It | Stumble It