Only 20% of businesses succeed after the first 18 months, and only 2% make it to 7-figures. The stats say that 80% of businesses fail and most are making less than 6-figures. That is way too many failures and WAY too little money. And I know why. Spot-On...
This popular post was first published April 17th, 2012. Newly updated 11/15/16 to bring you more great info about the psychology of color in branding and marketing! Color is powerful. Color is dangerous. Used correctly, color digs at...
![Your Brand: What You Don’t Know You Don’t Know [Psychology of Branding 101]](https://spot-onbranding.com/wp-content/uploads/2016/10/psych.png)
Here’s WHY Your Brain is Preventing You from Reaching Your Customers Time for a rebrand? Let’s find out… Draw a bicycle. Right now. I’ll wait. How did it turn out? Are you confident that you drew your bicycle...
Wearable tech is here and it’s not going anywhere. From Apple’s recently announced iWatch, to wearable fitness bands like Garmin’s vívofit® and UP by Jawbone™ to “reality enhancing” eyewear like Google Glass—the world (and the way we see and experience it) are...
Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great branded content, as part of your overall content marketing plan, is a...
