While sitting at my local taco hotspot, (aptly named The Taco Spot — what can I say, I have a thing for their name), I took notice of their LARGE selection of hot sauces. You can learn a lot about branding by looking at other products and brands. Let’s take a look at...
Expectations are something we all have, but seldom take the time to evaluate. That is, until our experiences throw our expectations right out the window, or worse, right in the garbage. I just returned from David Neagle’s Breaking Free Live Experience in Palm Springs,...
Last week we talked about handy iPhone apps for everything money: tracking, managing, securing, and more. Turns out, I have so many great iPhone apps to share, we just couldn’t stop the list there! So here are even more excellent iPhone apps to keep your business and...
I’m sure you’re constantly on the go, trusting your handy smartphone to keep you on track as you navigate your busy schedule and your financial forecast. Trust me, I can relate! With so much information literally at your fingertips, sometimes it’s hard to find the...
If you want to really own your brand, protect your brand from brand genericide, and secure your business through the value of the intellectual property rights to your brand, then it’s time to look into establishing your brand trademark. Trademark 101 A trademark is a...
