Brand Improvements & Make-Overs: A Continuous Process

Branding Challenge Series While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important...

You Are Your Brand – Professional Conduct

You are an extension of your brand, your company, your value proposition and your reputation.  I’ve written on this topic before: You ARE Your Brand — whether it comes to making healthy decisions to influence your overall well-being, or even improving your outward...

Airline Branding: Actions and Advertising

I’ve been traveling a lot lately, often by airplane.  It’s just one feature that exemplifies my recent efforts to improve my work-life balance.  As my colleague and friend, six-figure marketing advisor Ally Piper says, it’s the “Make More, Live More, Work Less”...

Marketing in Bloom: A Blooming Success Case Study

I recently had the opportunity to work with Ally Piper, owner of Marketing in Bloom , a marketing company with a unique approach: educating business owners on holistic, do-it-yourself, modern (and fun!) marketing techniques. Ally explains, “Marketing in Bloom shows...

Routine Maintenance—For Your Brand!

It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check...