At this year’s 4th Annual Creative Freelancer Conference (CFC) & How Design Live Convention, held simultaneously in Chicago this year. Naturally, I found myself talking to everyone and anyone: attendees, speakers and vendors alike. After all, networking is...
Do you know the ONE step to making your business an instant success? It is being a speaker. Speaking is simply the fastest way to make money and give yourself tons of exposure (and credibility, too). You want success? You MUST learn how to be a speaker.
The...
Music is an easily overlooked, yet incredibly beneficial component of a successful brand, but just why is music so often overlooked? Essentially because music is so intrinsic to our existence as humans that we often don’t even consciously acknowledge how much it...
Have you ever heard the phrase, “A Jack of all trades is a master of none”? While a “Jack of all trades” used to be a compliment to all the Renaissance Man types who seemed to be able to do it all, in recent history the phrase has a new ending on it, the result...
Lately I’ve noticed that many long-absent company mascots seem to be returning to the marketing scene. Could it be because the oldest mascots often produce a warm, nostalgic effect on customers and potential customers? Could it be because today’s computer graphic...
