Imagine a world without any brand names, brand logos or brand messaging – I’m talking no branding whatsoever. What would the world be like? What would it look like? Ok, well maybe school-aged children could benefit from this. You know, no more getting picked on for...
Last week, Prince came to my hometown. Even though I grew up with Prince on my radio in the 80s, I wouldn’t really call myself a huge fan, just a fan. My husband, on the other hand, is a HUGE fan, so I surprised him with tickets. What a lot of people don’t realize...
A couple weeks ago, I wrote up a post entitled What’s Your Logo Really Saying?, in which I discussed the importance of analyzing your logo to be sure it appeals to your target market. Due to the post’s popularity, this week I’d like to expand on the topic of logos...
Only ten short years ago, hiring a printer involved a nice phone call to a local family-run establishment. Back then, my clients wanted me to handle all the technical details and the complicated printing lingo. But nowadays, most of my clients want to upload their...
It’s important to understand exactly what message your brand is sending out toward your prospective customers – and that includes your logo. You may think your brand and/or logo is saying one thing, when in fact it is saying something completely different. Check out...
