Is the economy holding you back – or is it just you? Though the economy is improving, I still hear a lot of freelancers and small business owners out there blaming the “bad economy” for their current business woes. Now, that’s not to say that the recent economic...
You always want your logo to look stellar, both in print and online. After all, your logo is an instantly recognizable snapshot of your brand and your business! Vector and raster are two terms you’ve probably heard before, and if you’re not a graphic designer, you...
Business owners, it is time to WAKE UP – that’s right – when it comes to your branding, your opinion doesn’t matter. Okay, I know it’s a hard concept to wrap your brain around; I mean, it’s your company, your ideas and your vision, right? Well yes, but that’s where...
Gone are the days when you could get away with marketing your business in just a couple mediums. Nowadays, you need to market everywhere: your brand (and even your reputation as a successful business owner) depends on it. Your business should stay fresh in the minds...
While on a mini road trip with my husband last weekend, an unintentionally funny sign caught our eye and gave us a chuckle. It was a simple sign, stenciled on a piece of plywood, with a simple message: “Buy Lunk Cars.” Well, obviously the sign should’ve read “Buy...
