Branding is one of the most important parts of any business. When growing your own business, every error you make means money out of your pocket, so why learn the hard – and expensive – way? Why not learn ahead of time which pitfalls to avoid? As a corporate brander...
Branding Challenge Series Hi, I am Nora D. Richardson and yes, I did this. How else do you think I came up with the super snazzy name of NDRichardson Graphics? It was 15 years ago, and I was doing freelance jobs to supplement my full-time graphics job at a screen...
Sometimes the right choices can be clouded by the illusion of saving money. When working on something as important as your brand, you should hire a professional that is the right fit rather than the least expensive. What is the difference? A branding professional’s...
A form of the word “Brand” is everywhere, but do you know what it really means and why it is important to your company? Let’s start by defining some industry terminology so everyone starts on common ground. LOGO: A logo is not a brand. A logo is only...
