Branding Challenge Series Years ago, when I began my career as a freelance designer, I was of the mentality that I was on my own in the world. Like many freelancers out there, I enjoyed my life and my work, but quickly came to realize that becoming a solopreneur...
So you have a new and exciting idea for a product or service – great! Like all entrepreneurs, your objective is to get people to buy from you. Now think: why is there a need for my product or service in my industry? What is the future of my industry? Who will buy...
A great portion of your company’s success is in the name. It is no wonder naming your business can be challenging. Here are some tips to get you started. Spelling is not a creative endeavor. You may think naming your mobile DJ service Dave’s Muzical Motionz is a great...
Five Guys Burgers and Fries goes the extra mile to stay true to their roots and deliver a memorable brand experience. How? They operate under the principle that simple is effective. If you don’t have a Five Guys Burgers and Fries in your area, you can probably guess...
Branding Challenge Series In Mistake #1, I revealed to you that I named my company while doing my taxes. Not only was that a poor decision, but naming the business should not even have been the first task in branding. I, like many, picked a name and registered it...
