I recently ran into a forum post by my networking associate, branding expert Vincent Wright, which really attracted my attention. Wright sought out advice from a highly regarded branding professional and was understandably struck by a “very palpable typo” on his...
“With the repositioning of my firm these past three years, I’ve opened up a whole new world of opportunity and I have all sorts of directions I can take,” says marketing and design specialist, Luke Mysse. “But I’ve been lacking that focus I once enjoyed.”...
Branding is always a hot topic in the business world – but why is branding so important? Branding (n.): the promoting of a product or service by identifying it with a particular brand. –Merriam-Webster Your Brand Tells Your Story The state flag of South Carolina is...
I recently ran across a job description that went something like this: “[Company Name] seeking full-time Sales Assistant. Responsibilities include: inside sales customer service, creating spreadsheets in Microsoft Excel, updating company brochures using Microsoft...
Stellar brand messaging, whether represented on the web or in print, is vital to the success of your business. Many larger businesses hire their own internal copywriters, but hiring a copywriter is a great option when you’re looking to improve your website, create a...
