I’ve heard a lot of different opinions regarding “social media etiquette.” Let’s get real: historically, the Internet hasn’t exactly been the place for etiquette; however, today’s top social networking sites (like Facebook) can be beneficial for business and personal...
A great brand tells a great story – and the story of Christophe Artisan Chocolatier-Patissier comes all the way from France to charming Charleston, SC. Christophe Paume followed in his family’s footsteps, working in his father’s small chocolate shop in Toulouse,...
An efficiently run business reinforces a great brand, so it’s important to be productive and organized, even when day-to-day business gets hectic. The good news is that there are a ton of tools out there to help you get and stay on the ball – and many of them are...
While I’m sure you’ve heard that looks aren’t everything, when it comes to your business, your personal appearance is a key component to the success of your brand. Just Seven Seconds “Whether at a networking event, a meeting or in the grocery store, people are forming...
You are your brand. Why? Because your energy level, stress level and overall well-being are evident to your existing clients and your target market. If your health suffers, your brand suffers – and thus, your business suffers. It’s a frustrating cycle we’ve all...