Facebook: Friend Often, but Friend Well

I’ve heard a lot of different opinions regarding “social media etiquette.”  Let’s get real: historically, the Internet hasn’t exactly been the place for etiquette; however, today’s top social networking sites (like Facebook) can be beneficial for business and personal...

A Tasty Brand Case Study: Christophe Artisan Chocolatier-Pâtissier

A great brand tells a great story – and the story of Christophe Artisan Chocolatier-Patissier comes all the way from France to charming Charleston, SC. Christophe Paume followed in his family’s footsteps, working in his father’s small chocolate shop in Toulouse,...

Cool Tools: Must-See Websites and Apps for Business Owners

An efficiently run business reinforces a great brand, so it’s important to be productive and organized, even when day-to-day business gets hectic.  The good news is that there are a ton of tools out there to help you get and stay on the ball – and many of them are...

You Are Your Brand – Look Good, Feel Good, See Success

While I’m sure you’ve heard that looks aren’t everything, when it comes to your business, your personal appearance is a key component to the success of your brand. Just Seven Seconds “Whether at a networking event, a meeting or in the grocery store, people are forming...

You Are Your Brand – Your Well-Being: Stop the Stress Cycle!

You are your brand.  Why?  Because your energy level, stress level and overall well-being are evident to your existing clients and your target market.  If your health suffers, your brand suffers – and thus, your business suffers.  It’s a frustrating cycle we’ve all...