I’ve heard a lot of different opinions regarding “social media etiquette.” Let’s get real: historically, the Internet hasn’t exactly been the place for etiquette; however, today’s top social networking sites (like Facebook) can be beneficial for business and personal networking – but only if you do it right.
Do Your Homework
Like most people, I have a variety of interests, so I blog and update my Facebook page on a variety of topics. Be aware that some people use their Facebook page for personal use only, while others are strictly business. It’s important to determine your target friend’s use in advance, to avoid looking foolish. Some use Facebook to share both business and personal endeavors (like me); so when I get a friend request out of the blue, it’s nice to know which of my interests sparked the inquiry so we can further our online relationship.
Getting To Know You
Think about it like an in-person networking event. You don’t just waltz in and start passing out your business card to whoever will take it! (And if you did, people would probably take a quick glance at it, then toss it.) When you’re at a professional networking event, you walk into the room, look around and eventually start talking to someone. You use standard questions to break the ice, such as, “So what do you do?” and maybe “How long have you been doing that?”
The same principles apply to social networking sites. Don’t just blindly friend people left and right because their profile says they’re interested in networking! Yes, there are those “friend hoarders” out there, but your objective isn’t to appear popular – your objective is to make real, beneficial connections with like minds to further your business efforts or personal goals.
The Friend Request Done Right
When you send out a friend request, be sure to include a personal note that will further conversation. It doesn’t have to be long or complicated – maybe something like, “Hi, I see you’re a brand identity designer. I’ve always been interested in finding out more about that industry. Maybe we could chat sometime about the positives and negatives of your trade. I look forward to your response!”
When they do respond, it’s time to follow up! Remember, you are your own Brand and a consistent follow-up requires very little effort to generate big payoffs. People generally like to converse about their experiences, especially if they’re posting them online for all the world to see – so don’t be shy!
The point of the whole “friending” concept is to initiate conversation with interesting people, not merely view them from afar. (Isn’t that called stalking?) So start up a conversation! You’ll never know the real benefits of social networking if you don’t get out there and do it – and do it right.
I would love to have a conversation with you, so “friend” me on Facebook here.
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