Your brand is the whole package. Or is it? We talk a lot about brand alignment on The Branding Spot blog. A great brand must be consistent across the board to be unique, memorable, and thus: effective. This means your website, your marketing collateral, your logo,...
The world is always changing, and nowadays it’s changing faster than ever. The good news is, since the advent of a more accessible Internet, today’s educated and curious consumers are regularly hitting the Web to research and discover the benefits of continuously...
While most of us aren’t billionaires, many of us have spent more than the average price on a product or service because we believed the investment (or indulgence) was well worth the cost. But how much would YOU really pay for the following super-expensive products? 1....
“Love all, trust a few, do wrong to none.” –Shakespeare When was the last time someone broke your trust? When was the last time you broke someone else’s trust? I’m willing to bet it was a pretty big deal. Maybe your relationship recovered. Maybe it didn’t. Maybe...
This time of year can be really draining, especially with this crazy cold winter we’ve been experiencing! We’re longing for warmth, we’re too cooped up, we need more sunlight, we’re overtired, and it seems like everyone is sick. But don’t get too down now—spring is on...
