What are YOU Afraid Of? Public Speaking, Perhaps?

There are a lot of things in life to be afraid of, some real, some imagined. In fact, 6.3 million Americans have a diagnosed phobia. While your phobias may go undiagnosed, we all have our weak points: spiders, heights, flying—you name it! Usually, these everyday fears...

Your Confidence is Showing: Developing Your Brand Snapshot

When introducing yourself and your services (either in person or online), are you showing your stuff or do you sound unprofessional? For those of you still struggling to define your business and your brand, you might feel like you’re looking up from the bottom of a...

New Year, New…Brand? Launch Your New Brand in 2014

With the Super Bowl coming up this weekend, you may be inspired to reconsider or better establish your company brand. After all, football season means stadiums packed to the brim with team colors—everything from official team apparel right down to each player’s mouth...

Your 2014 Content Marketing Plan – A 3 Step Guide

“Where do I even start? I’m overwhelmed!” …is this you? Even if you understand how content marketing is crucial for the ongoing success of your business and your brand, actually creating a content marketing plan for 2014 can be a totally time-consuming task. You might...

Why You NEED a Business Plan for Your Brand—and Where to Start

It’s pretty much common knowledge these days: having a business plan for your brand will help you not only set goals, but it’ll also help you reach your goals successfully. In fact, the MOST successful brands out there very likely have very detailed business plans....