Happy New Year—Now What? SMART Brand Goals

2014 is YOUR year! This is the year you’re going to ramp up your brand and your business and really show the world your stuff. You’ve probably received a bunch of email offers for New Year business specials—but where do you even start? The next few weeks we’ll be...

Can’t Miss Brands: The 4 Most Influential Brands of 2013

Whether completely over-the-top, controversial or just plain marketing genius, we’ve seen a lot of brands creating a lot of buzz over the last year. Brand advertising now comes at us from every possible angle: online, on TV and in print. Because of that fact, if you...

This Year’s Most Controversial Ads

Advertising your brand can be tricky sometimes. When it comes to big brands with hefty bank accounts whose main goal is to grab people’s attention at any cost, advertising has become downright silly and even offensive. From prankvertising to catvertising (using cats...

Tongue in Cheek: Holiday Commercials We Just Can’t Forget

For decades now, big brands have spent big bucks to deliver some unique (and sometimes cheeky) advertising content to our TV screens in hopes we’ll return the favor by shopping at their stores or buying their products during the busiest shopping season of the year....

Prankvertising: Worth the Risk for Your Brand? (Part 2)

By now, you should know what prankvertising is and why big brands use it to garner attention. Yes, it’s true that prankvertising really gets people’s attention. After all, if you were (unknowingly) part of a prank that involved a violent scene of two men fighting each...