This popular post was first published April 17th, 2012. Newly updated 11/15/16 to bring you more great info about the psychology of color in branding and marketing! Color is powerful. Color is dangerous. Used correctly, color digs at...
Back in 1996, when I started my freelance business, I rarely ran across a small business owner who actually understood the meaning of the word “branding.” “I don’t need any branding. I don’t have any cows.” Yea, I’m not kidding. I’ve heard that. I believe it was...
Fashion designers, artists, and other highly visual types are inspired by what they see in the world around them. So if they’re seeing a new color fashion trend in bloom this spring, get ready for more logos and graphics with these “in” seasonal colors. That’s right,...
Last week at The Branding Spot, we talked about the color histories and color strategies of big brands, like UPS, Green Giant, and Apple. To wrap up our April series on color, let’s delve even further into the fascinating world of color psychology. Working Up to Brand...
Color is powerful. Color is dangerous. Used correctly, color digs deep inside of us, urging us to act, pouncing on our instincts, and releasing our emotions into the wild. Most of us experience raw reactions to color, even if we’re not conscious of color as that...
There’s a lot more to understanding color than meets the eye. You’ve heard it before. Branding experts are always saying the same thing: you must have your exact brand color on EVERYTHING, EVERYWHERE. Yet, when you try to get your design team on the same page, you end...
