Tell-Tale Signs of DIY Design

Today’s desktop publishing software is more easy-to-use and more accessible than ever—and it’s a far cry from what it looked like close to two decades ago, when I entered the field of graphic design. Despite these advances, industry professionals and consumers alike...

Attract Your Target: 7 Ways to Emphasize Type

Now that I’ve taken away your Mixed Caps for emphasizing text… NOW WHAT?  See what I did there?  😉 Really though, now what? (Hint: what makes this text stand out even more?) Ah, the nostalgia of the typewriter.  I remember my very first manual typewriter, just as well...

To Cap or Not to Cap?

Cap?  We’re not talking about whether or not you put the cap on your toothpaste (which I always do).  Instead, we’re continuing our March Typography series here at The Branding Spot. I recently ran into this fun, sort of spastically creative chick on YouTube...

What’s Your Brand Saying Visually?

Do you know the three main elements that make up your company’s brand?  They are Typography, Color and Graphics.  For the next three months, we will be talking about these elements.  This month we will be talking about Typography. . . What is Typography? Typography is...

The Heart of your Brand

Aw, it’s Valentine’s Day!  Here at The Branding Spot, we hope you, your company AND your brand are getting all the love you deserve! You could be thinking, what the heck does love have to do with branding?  Well sure, it’s not exactly romantic love, but great brands...

B.R.A.N.D.™ Fitness

Let’s take a moment to think back to all those ambitious New Year’s Resolutions.  Are you sticking to your guns?  Falling a bit behind?  Maybe you had a goal for personal weight loss and/or improving your health and fitness.  But maybe (just maybe) you haven’t...