Last week at The Branding Spot, we talked about the color histories and color strategies of big brands, like UPS, Green Giant, and Apple. To wrap up our April series on color, let’s delve even further into the fascinating world of color psychology. Working Up to Brand...
Color is powerful. Color is dangerous. Used correctly, color digs deep inside of us, urging us to act, pouncing on our instincts, and releasing our emotions into the wild. Most of us experience raw reactions to color, even if we’re not conscious of color as that...
There’s a lot more to understanding color than meets the eye. You’ve heard it before. Branding experts are always saying the same thing: you must have your exact brand color on EVERYTHING, EVERYWHERE. Yet, when you try to get your design team on the same page, you end...
Happy Spring, Everyone! There’s no better time to talk about color, so we decided to make color our April theme here at The Branding Spot! Did you know that color increases brand recognition by up to 80 percent? Source: University of Loyola, Maryland study Research...
Today’s desktop publishing software is more easy-to-use and more accessible than ever—and it’s a far cry from what it looked like close to two decades ago, when I entered the field of graphic design. Despite these advances, industry professionals and consumers alike...
Now that I’ve taken away your Mixed Caps for emphasizing text… NOW WHAT? See what I did there? 😉 Really though, now what? (Hint: what makes this text stand out even more?) Ah, the nostalgia of the typewriter. I remember my very first manual typewriter, just as well...
