Why You NEED a Business Plan for Your Brand—and Where to Start

It’s pretty much common knowledge these days: having a business plan for your brand will help you not only set goals, but it’ll also help you reach your goals successfully. In fact, the MOST successful brands out there very likely have very detailed business plans....

Happy New Year—Now What? SMART Brand Goals

2014 is YOUR year! This is the year you’re going to ramp up your brand and your business and really show the world your stuff. You’ve probably received a bunch of email offers for New Year business specials—but where do you even start? The next few weeks we’ll be...

Prankvertising: Worth the Risk for Your Brand? (Part 2)

By now, you should know what prankvertising is and why big brands use it to garner attention. Yes, it’s true that prankvertising really gets people’s attention. After all, if you were (unknowingly) part of a prank that involved a violent scene of two men fighting each...

The Branding Scoop on LinkedIn Company Pages

What’s one of the best places to showcase your brand, build audience trust and encourage positive interactions, making the conversion from potential customer to client? LinkedIn, of course! LinkedIn Company Pages* are quickly becoming a preferred and trusted medium...

Value Your Brand: How to Decommodify Your Business

Remember the good old days when things like Burger King’s Whoppers and bottles of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival each year. Just the thought of either one of those incredible...