By now, you should know what prankvertising is and why big brands use it to garner attention. Yes, it’s true that prankvertising really gets people’s attention. After all, if you were (unknowingly) part of a prank that involved a violent scene of two men fighting each...
Forget about April Fools’ Day. The days of anticipation, of knowing when the pranks were coming and where they were coming from, are long gone. Watching your back is no longer a suggestion; now, it’s a way of life. That is, if you want to get through the latest stream...
What’s one of the best places to showcase your brand, build audience trust and encourage positive interactions, making the conversion from potential customer to client? LinkedIn, of course! LinkedIn Company Pages* are quickly becoming a preferred and trusted medium...
Savvy tradeshow sponsors know that using social media is a great way to boost their brand presence before, during and after the event. But you can’t just sign up for Twitter or Facebook and hope for the best. You have to implement a smart strategy to reap the benefits...
Co-branding might seem like an industry buzzword for new marketers, but tried and true professionals know that partnerships can be a great opportunity for both companies to boost brand recognition, inspire consumer confidence and increase overall sales. Yes, we’ve...
How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or your Monday didn’t run as well as you’d hoped, when it comes to your...
