What the Pocket Fisherman Can Teach Us About Branding

Recently, I ran across old pictures of my parents out fishing with the Ronco Pocket Fisherman. I had myself a good laugh. The old commercials came to mind, so I checked out YouTube—and lo and behold, I found them! Yes, the commercials are a little silly, but something...

Protect Your Brand with a Strong Social Media Policy

Chances are most of your employees are using social media. Many of them are using social media at work. Some of them are using social media from work every day. Are your employees clear on what constitutes appropriate use of the Internet during business hours? Do you...

Royal Baby Branding Boosts

Queen Elizabeth’s father, King George VI, allegedly remarked, “We are not a family; we are a firm.” Hence the royals’ self-appointed nickname for the family: The Firm. Now that we have the newest royal George on our hands with the arrival of little Prince George last...

Successful Networking: Never Forget a Name

The Oops Has this ever happened to you at a networking event…? You introduce yourself and the other person shakes your hand and states their name. You shake your head, acknowledging their existence and then…Oops! What was that person’s name again? Hey, it...

Inside Edge 2013 Afterglow

First of all, let me say: WOW. I just returned from the Inside Edge 2013 Conference in Washington D.C., put on by the fabulously talented Angelique Rewers, The Corporate Agent. Held at the beautiful Gaylord National Resort & Convention Center, I found the event to...

The New Networking Hotspot: Airplanes

While speaking with a few of my business friends the other day, I was quite shocked to hear that most of them had never given much thought to the idea of networking while flying. So many missed opportunities! Sure, there’s always the fear of accidentally engaging The...