Business Card Psychology 102

Last month at The Branding Spot, I received a lot of great feedback on my Business Card Psychology 101 post, so I was inspired to expand upon the topic even further!  I previously discussed two types of business card people (The Enthusiast and The Detractor). ...

Believing in Yourself = Success

Branding Challenge Series In life and in business, it’s important to stay positive, even when things aren’t going so well.  It happens to all of us: when that inner-voice is constantly talking you down, it becomes harder and harder to perform to the best of your...

Business Card Psychology 101

The Japanese are very particular about the ritual surrounding the exchange of business cards.  The business card (or meishi) is presented face up while bowing down, with both hands on either side of the card, showing respect.  The recipient then bows down to accept...

3 Social Networking Sites: Even I Need to Remember

I’m sure you’ve heard of all the popular social networking sites, like Facebook, LinkedIn and Twitter. I know it is hard to believe there are additional tools out there your company can use to reinforce your brand presence and connect with both your customers and your...

Facebook: Friend Often, but Friend Well

I’ve heard a lot of different opinions regarding “social media etiquette.”  Let’s get real: historically, the Internet hasn’t exactly been the place for etiquette; however, today’s top social networking sites (like Facebook) can be beneficial for business and personal...

You Are Your Brand – Look Good, Feel Good, See Success

While I’m sure you’ve heard that looks aren’t everything, when it comes to your business, your personal appearance is a key component to the success of your brand. Just Seven Seconds “Whether at a networking event, a meeting or in the grocery store, people are forming...