Prince: The Brand

Last week, Prince came to my hometown.  Even though I grew up with Prince on my radio in the 80s, I wouldn’t really call myself a huge fan, just a fan.  My husband, on the other hand, is a HUGE fan, so I surprised him with tickets. What a lot of people don’t realize...

Hiring a Ghostwriter For Your Blog

Ah, blogging.  You read blogs, you comment on posts, and you’ve probably even said to yourself, “I really should be blogging!”  Then why aren’t you blogging?  As a busy professional, you probably feel that you don’t have time, or you don’t know what to say, or maybe...

Start your New Year with a Consistent Brand! (Holiday Deal)

Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it...

What Losing Weight Taught Me About Improving My Company

In my “You Are Your Brand” series, I’ve talked about the importance of being healthy in mind and body and projecting your great brand image by looking good while you do it.  (I blogged about my experiences during my recent weight loss challenge over at...

Believing in Yourself = Success

Branding Challenge Series In life and in business, it’s important to stay positive, even when things aren’t going so well.  It happens to all of us: when that inner-voice is constantly talking you down, it becomes harder and harder to perform to the best of your...

Getting Back On Track

Branding Challenge Series So, I haven’t written much about my personal Branding Challenge lately, mainly due to the fact that I realize the importance of following the necessary steps to brand smartly (like taking the time to analyze my mission statement and my target...