A great brand tells a great story – and the story of Christophe Artisan Chocolatier-Patissier comes all the way from France to charming Charleston, SC. Christophe Paume followed in his family’s footsteps, working in his father’s small chocolate shop in Toulouse,...
While I’m sure you’ve heard that looks aren’t everything, when it comes to your business, your personal appearance is a key component to the success of your brand. Just Seven Seconds “Whether at a networking event, a meeting or in the grocery store, people are forming...
You are your brand. Why? Because your energy level, stress level and overall well-being are evident to your existing clients and your target market. If your health suffers, your brand suffers – and thus, your business suffers. It’s a frustrating cycle we’ve all...
I recently ran into a forum post by my networking associate, branding expert Vincent Wright, which really attracted my attention. Wright sought out advice from a highly regarded branding professional and was understandably struck by a “very palpable typo” on his...
“With the repositioning of my firm these past three years, I’ve opened up a whole new world of opportunity and I have all sorts of directions I can take,” says marketing and design specialist, Luke Mysse. “But I’ve been lacking that focus I once enjoyed.”...
Five Guys Burgers and Fries goes the extra mile to stay true to their roots and deliver a memorable brand experience. How? They operate under the principle that simple is effective. If you don’t have a Five Guys Burgers and Fries in your area, you can probably guess...
