Tell-Tale Signs of DIY Design
Today’s desktop publishing software is more easy-to-use and more accessible than ever—and it’s a far cry from what it looked like close to two decades ago, when I entered the field of graphic design. Despite these advances, industry professionals and consumers alike...
Attract Your Target: 7 Ways to Emphasize Type
Now that I’ve taken away your Mixed Caps for emphasizing text… NOW WHAT? See what I did there? 😉 Really though, now what? (Hint: what makes this text stand out even more?) Ah, the nostalgia of the typewriter. I remember my very first manual typewriter, just as...
To Cap or Not to Cap?
Cap? We're not talking about whether or not you put the cap on your toothpaste (which I always do). Instead, we’re continuing our March Typography series here at The Branding Spot. I recently ran into this fun, sort of spastically creative chick on YouTube talking...
What’s Your Brand Saying Visually?
Do you know the three main elements that make up your company’s brand? They are Typography, Color and Graphics. For the next three months, we will be talking about these elements. This month we will be talking about Typography. . . What is Typography? Typography is...
A Brand Identity Manager—Your Brand’s Personal Trainer
When you decide to get serious about getting in shape, you hire a personal trainer to provide a comprehensive, one-on-one educational program that promotes health and fitness through realistic goal-setting and education. Sure, you could go to the gym and create your...
The Heart of your Brand
Aw, it’s Valentine’s Day! Here at The Branding Spot, we hope you, your company AND your brand are getting all the love you deserve! You could be thinking, what the heck does love have to do with branding? Well sure, it’s not exactly romantic love, but great brands...