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New Year, New Brand Strategies: 4 New Year Tips for Brand Improvement

by Nora D. Richardson | Better Branding, Brand Makeovers

It’s a new year, so it’s the perfect time to revitalize your brand, your business and yourself! Be Seen as the Expert You Are You know everything about your industry: the Do’s, the Don’ts and everything in between.  So this year, stop hording your knowledge and get...

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Congratulations, You Have a Brand! Now What?

by Nora D. Richardson | Better Marketing

Guest blog post from Allyson Piper Marketing Advisor at Marketing in Bloom I was thrilled to be asked by Nora to provide this guest blog post. We’ve known each other for over two years, but I’ve only had the pleasure of working with her on branding projects since last...

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Happy Holidays: It’s Follow Up Season!

by Nora D. Richardson | Networking, Online Presence

Ah, the holidays: the perfect time for food, fun – and networking!  No doubt you have a few networking events on your calendar during this busy holiday season.  The great part about networking in the month of December: it means the New Year is fast approaching – and...

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Start your New Year with a Consistent Brand! (Holiday Deal)

by Nora D. Richardson | Branding Success Stories, Hiring a Branding Professional

Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it...

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Sample Logo: An Oxymoron

by Nora D. Richardson | Hiring a Branding Professional

I hear this a lot: “Why don’t you have sample logos up on your website so I can see your work?”  Well, it’s true, I’m just not one of those designers who puts up a bunch of logos in my online portfolio.  But, I have good reason not to.  Here’s why… Take a look at the...

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Are You Struggling With Your Branding?

by Nora D. Richardson | Hiring a Branding Professional

You know you are good at what you do. You know your product or service is better than your competition. So WHY is that you just can't seem to make it big? According to Plunkett Research, companies spent over $61 billion in just local advertising in 2009. Nationally,...

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