Business Card Psychology 102

Last month at The Branding Spot, I received a lot of great feedback on my Business Card Psychology 101 post, so I was inspired to expand upon the topic even further!  I previously discussed two types of business card people (The Enthusiast and The Detractor). ...

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Business Card Psychology 101

The Japanese are very particular about the ritual surrounding the exchange of business cards.  The business card (or meishi) is presented face up while bowing down, with both hands on either side of the card, showing respect.  The recipient then bows down to accept the card with both hands.  Upon receipt, the card is read immediately and then placed carefully in an appropriate business card holder.  Stuffing the card in a pocket without reading it, folding the card or writing on it shows great disrespect.

The Business Card Dance

I love going to networking events, not only to meet people, but also to observe how people interact.  It’s a great study of psychology and sociology.  Whether we’re aware of it or not, we Americans also have our own ceremony, even if it’s not so obvious.  I like to call it the “Dance of the Business Cards.”

The purpose of networking is to meet both interesting people and people interested in you and your business.  So how do you know if someone is interested in your business – and better yet, how do you show your interest to another party?

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Getting Back On Track

Branding Challenge Series So, I haven’t written much about my personal Branding Challenge lately, mainly due to the fact that I realize the importance of following the necessary steps to brand smartly (like taking the time to analyze my mission statement and my target...

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