Comic Sans: The Designer’s Scapegoat

“If you love it, you don’t know much about typography. If you hate it, you really don’t know much about typography either, and you should get another hobby.” ~ Vincent Connare, inventor of Comic Sans Comic Sans: It’s THE font guaranteed to get a reaction out of just...

Tell-Tale Signs of DIY Design

Today’s desktop publishing software is more easy-to-use and more accessible than ever—and it’s a far cry from what it looked like close to two decades ago, when I entered the field of graphic design. Despite these advances, industry professionals and consumers alike...

Attract Your Target: 7 Ways to Emphasize Type

Now that I’ve taken away your Mixed Caps for emphasizing text… NOW WHAT?  See what I did there?  😉 Really though, now what? (Hint: what makes this text stand out even more?) Ah, the nostalgia of the typewriter.  I remember my very first manual typewriter, just as well...

To Cap or Not to Cap?

Cap?  We’re not talking about whether or not you put the cap on your toothpaste (which I always do).  Instead, we’re continuing our March Typography series here at The Branding Spot. I recently ran into this fun, sort of spastically creative chick on YouTube...

What’s Your Brand Saying Visually?

Do you know the three main elements that make up your company’s brand?  They are Typography, Color and Graphics.  For the next three months, we will be talking about these elements.  This month we will be talking about Typography. . . What is Typography? Typography is...