Can’t Miss Brands: The 4 Most Influential Brands of 2013

Whether completely over-the-top, controversial or just plain marketing genius, we’ve seen a lot of brands creating a lot of buzz over the last year. Brand advertising now comes at us from every possible angle: online, on TV and in print. Because of that fact, if you...

The Branding Scoop on LinkedIn Company Pages

What’s one of the best places to showcase your brand, build audience trust and encourage positive interactions, making the conversion from potential customer to client? LinkedIn, of course! LinkedIn Company Pages* are quickly becoming a preferred and trusted medium...

Value Your Brand: How to Decommodify Your Business

Remember the good old days when things like Burger King’s Whoppers and bottles of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival each year. Just the thought of either one of those incredible...

3 Easy Ways to Track ROI on Print Ads

Despite the massive shift over the last decade in the way our culture consumes content, advertising in print is still just as relevant as doing so online. Any comprehensive, effective marketing plan contains BOTH print AND online marketing material, to engage target...

4th Quarter Business Boom: Wrap Up the Year Right!

Now that we’ve entered the 4th quarter, it seems like time keeps ticking away faster and faster. The New Year is just around the corner, and we’re not slowing down any time soon. Well, you know what they say: time flies when you’re having fun! You may have had a great...

Nix the Negativity!

How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or your Monday didn’t run as well as you’d hoped, when it comes to your...