Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it...
I hear this a lot: “Why don’t you have sample logos up on your website so I can see your work?” Well, it’s true, I’m just not one of those designers who puts up a bunch of logos in my online portfolio. But, I have good reason not to. Here’s why… Take a look at the...
You know you are good at what you do. You know your product or service is better than your competition. So WHY is that you just can’t seem to make it big? According to Plunkett Research, companies spent over $61 billion in just local advertising in 2009....
In my “You Are Your Brand” series, I’ve talked about the importance of being healthy in mind and body and projecting your great brand image by looking good while you do it. (I blogged about my experiences during my recent weight loss challenge over at...
Last month at The Branding Spot, I received a lot of great feedback on my Business Card Psychology 101 post, so I was inspired to expand upon the topic even further! I previously discussed two types of business card people (The Enthusiast and The Detractor). ...
