3 Social Networking Sites: Even I Need to Remember
I’m sure you’ve heard of all the popular social networking sites, like Facebook, LinkedIn and Twitter. I know it is hard to believe there are additional tools out there your company can use to reinforce your brand presence and connect with both your customers and your...
Facebook: Friend Often, but Friend Well
I’ve heard a lot of different opinions regarding “social media etiquette.” Let’s get real: historically, the Internet hasn’t exactly been the place for etiquette; however, today’s top social networking sites (like Facebook) can be beneficial for business and personal...
A Tasty Brand Case Study: Christophe Artisan Chocolatier-Pâtissier
A great brand tells a great story – and the story of Christophe Artisan Chocolatier-Patissier comes all the way from France to charming Charleston, SC. Christophe Paume followed in his family’s footsteps, working in his father’s small chocolate shop in Toulouse,...
Cool Tools: Must-See Websites and Apps for Business Owners
An efficiently run business reinforces a great brand, so it’s important to be productive and organized, even when day-to-day business gets hectic. The good news is that there are a ton of tools out there to help you get and stay on the ball – and many of them are...
You Are Your Brand – Look Good, Feel Good, See Success
While I’m sure you’ve heard that looks aren’t everything, when it comes to your business, your personal appearance is a key component to the success of your brand. Just Seven Seconds “Whether at a networking event, a meeting or in the grocery store, people are forming...
You Are Your Brand – Your Well-Being: Stop the Stress Cycle!
You are your brand. Why? Because your energy level, stress level and overall well-being are evident to your existing clients and your target market. If your health suffers, your brand suffers – and thus, your business suffers. It’s a frustrating cycle we’ve all...